Instagram, the one stop photo sharing app is loved by around 500 million active monthly users out of which more than 300 million use it everyday and they share an average of 95 million photos and videos per day. Well these certainly are huge numbers and it doesn’t matter who they are, it is a great opportunity for businesses to connect with them through visuals. Although the platform has grown so much in recent years but still businesses are finding a way to get started a successful journey on Instagram. Well here, I am going to dive head first into the topic and share some tips to help you in creating a killer Instagram business profile. Continue your reading on how to use Instagram for business !
Focus on how to write Instagram Bio!
It takes only a few seconds for someone to make up an opinion about your brand which means it is really essential to create great first impression through your Instagram profile and bio. Hence give a quality time to craft your Instagram bio as this is the very first thing people will notice when land upon your profile. Your Instagram profile must have:
-Appeal to your target audience.
-Do not forget to include a link in Instagram bio!
At Instagram, Bio is the only place where you can share a clickable link.
Some strategies that you can follow here:
-You can place a link here to drive traffic back to your homepage.
-You can place a link to campaign specific landing pages or an individual piece of content. Checkout Instagram Telegram Groups for more info.
-You can also update your link regularly to drive traffic to your latest piece of content.
-Make use of a recognizable Instagram profile image!
When you are choosing an image for your Instagram page, make sure people will recognize just by looking at it. Mostly, businesses choose one of the following options:
-Logomark (Logo, minus any words)
Well this is not compulsory to choose among them, you can go for whatever you like but make sure it should help people who visit your Instagram page recognize you the quickest. So these are the initial steps to set up a business profile on Instagram. Implement them and let me know your opinions in the comments below.